Callem is one of the best & largest strategic sales channel partners for ICT businesses in the MENA region. Leveraging technology with smart solutions and transforming businesses by increasing their market and revenue share has been our expertise. Callem is a key brand of Alpha Telecom Company Limited. Since inception in 2005 it has expanded drastically with presence in 7 countries with more than 80 clients / partners across the MENA region. The company has diversified and transformed under able leadership providing innovative technological solutions with turnover of SAR 1.93 bn annually. Incubating technology led initiatives and transforming them into profitable business ventures it is now the preferred sales channel partner with most of the Telecom Operators across the region. We venture in new ideas, innovation and converting them into commercially successful and revenue generating entities are the cornerstones to our success.

Callem strives to make everyday lives simpler by leveraging innovative and cost effective technological solutions

Our Vision

Germinate new ideas into profitable business ventures by leveraging technologically advanced solutions and investing in talented human assets.

Our Mission

Technology enabled Re-engineering of Businesses to make them efficient, effective, customer focused & profitable.

our values


Young and latest ideas with a focus on youth and those young at heart


Promotes dynamism and state of the Art infrastructure which differentiates us from our competition adding value to our brand


Reflects the fun and playful side of individuals and believes in sharing this fun

Our Management Team

Our Dynamic and Energetic CEO

Mr. Sultan Al Rajhi

CEO’s MESSAGE Greetings from Callem !!! Since we founded Callem in 2005, innovation and customer service has been at the core of who we are. We have been continuously adapting and redefining our vision in order to keep ahead of the market conditions as well as represent what that means for the years ahead. We started out with 70 plus own branded stores and service centers selling mobile handsets and accessories in 19 cities across Saudi Arabia. In 2006 we expanded our portfolio to support Mobily with 50+ fully branded outlets during their initial phase of growth in Saudi Arabia thereby heralding the change to partnering with Telecom Operators across the MENA region. We have accomplished a lot across the industry and our leading pace has always been attributed to our culture, with a profound sense of understanding that in order to improve the businesses of our partners, we must enhance our core working culture and make lives easier by leveraging technological advances that leap regularly. Historically we have witnessed technological disruptions that have wiped out whole industries. Operational flexibility, innovation, agility are what is required to keep pace with the day to day advance in technology today. In a global context, we are challenging the boundaries by investing in new business models and start-up talent, from e-commerce to futuristic applications to research with other equally innovative technologies which will be used daily in the future. Our regional footprint continues to grow and, on a regular basis, I am truly inspired by the talent that chooses to work with us in order to fulfill their dreams, both within the Callem family and in businesses we partner with. Our partners / clients come first identifying their necessities and desires is the driving force that pulls us towards our eagerness to deliver and achieve greatness.

Group Chief Operating Officer

Subodh Naudiyal

Subodh joined the company in Feb 2013 when the company was in a critical phase with a single business unit. He has been the driver in chief with an unparalleled zeal to transform the single unit into a profitable multi business of SAR 1.93 billion. From there on there was no looking back, with majority of the profits reinvested, the company transitioned from a Telecom handset retailer into an ICT group of 6 profitable companies. The business portfolio of callem today is extremely diverse with in house development of brands cum business units such as Telsmart, Fleet 24×7, SuperIT, SuperOffice, SuperBox and Callem Middleeast Subodh was a recognized & groundbreaking leader with 20 plus years of eminent experience prior to joining callem having served as GM, Sales & Distribution at Reliance Communications, National Head of Distribution at Etisalat, Head of Alternate Channels at IDEA cellular as well as key and critical roles in Sify, Reliance Info Comm and Cargill India. He is the driver of innovation within callem and inspires those around him to achieve excellence as he expect nothing less.

Director, Operations

Abdul Rahman Khalidi

Abdul Rahman joined the company in Dec 2016 in order to support the next phase of expansion, innovation and change within Callem. With his attention to details and commercial mindset he has been a tremendous consolidating force. In his short time with the company he has been instrumental in the launches of 3 business units and the operational support required by Callem go to the next level. His diverse experience, flexibility and can do attitude has heralded a better future for callem. He has introduced numerous initiatives enhancing operational efficiency and better organizational felxibility. Abdul Rahman was a proven leader with 16 plus years of global operational experience with critical roles at GO Telecom, IKEA, KIKA Austria, Retail Consultz UK and B&Q Plc UK.His diverse industrial experience in Technology, Retail, Furniture and Luxury make him an individual of reckoning. He is passionate about technology and technically driven even though from a non technical background. His can do attitude and ability to be calm at the toughest of times lends a sense of calm to those around him and his never say die attitude inspires others

Director, Business Development

Are you out there?

We are currently looking for our Director for Business Development. Are you Driven, Passionate and willing to go the extra mile? If yes then please send your CV to to become a part of the Callem family.

Director, Finance

Dominador C. Barnachea

Dominador fondly known as Ming within the organization joined us in August 2017. In the short time within the organization he has been a positive influence on the financial operations. He has been working hard and diligently to ensure that the company’s financials are in top shape. Ming is an exceptional personality with diverse experience in many TOP 500 organizations such as Naft Services Company, AT&T International, Lucent Technologies international and American Express A CPA since 1979, he is self motivated, Objective Driven and self reliant. A situational leader and mentor evolved from exposure with multi-cultural personnel with different levels of proficiency and diverse level of competencies

Contact Callem to Boost Your Business Now

Get In Touch

Email :

Skype :

Phone : +966 8111 000 285

Our H.O

P.O.Box No 11557, 8166 King Abdul Aziz Road, Ar Rabi, Riyadh 68946, Kingdom of Saudi Arabia